Performance Paid Media
Integrated paid systems across Google, Meta, LinkedIn, TikTok, and programmatic — run in lockstep with the SEO, content, and lifecycle programs feeding the same funnel.
Tools & Platforms We Use
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Specific deliverables tailored for scale.
Each engagement is built from the same core capabilities, scoped to the goals and stage of your business.
Google Ads (Search, PMax, Shopping)
High-intent capture engineered around qualified pipeline, not raw clicks.
Meta (Facebook + Instagram)
Full-funnel social campaigns with creative we help concept and brief.
LinkedIn Ads
ABM and demand-gen plays targeting heads of [function] at venture-backed companies.
TikTok & YouTube
Video-first creative strategy on the channels where attention is moving.
Programmatic & retargeting
Cross-web retargeting and display to compress the path to conversion.
Landing pages & tracking
Conversion-grade LPs and clean GA4 + GTM tracking so the numbers you optimize on are real.
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Paid media packages matched to your spend and channel mix.
One channel done properly beats five run thin. Add channels as the economics hold.
Launch
Brands starting paid or resetting an account that never got structured properly.
- Account audit and rebuild on one primary channel
- Conversion tracking and pixel/CAPI setup
- Offer, audience, and creative testing plan
- Landing page recommendations
- Monthly performance reporting
Scale
Accounts with proven demand that need multi-channel scale without CAC blowing up.
- Everything in Launch
- Two to three channels managed together
- Ongoing creative iteration and testing roadmap
- Landing page and funnel CRO
- Blended CAC and payback reporting in Looker Studio
Full Funnel
Teams running serious budget who want paid, organic, and lifecycle working as one system.
- Everything in Scale
- Full channel mix including programmatic and retargeting
- Incrementality and attribution modeling
- Lifecycle and retention integration
- Quarterly planning against pipeline and revenue targets
Not sure which tier fits? We'll scope it on the call and recommend the smallest package that hits your goal.
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How we run a paid account
The same playbook we used to take Trio Developers to $1M MRR and cut ICUC.Social's CPA by 13%.
Audit & rebuild plan
We pull the last 90 days of data, identify the leaks, and map a clean account structure tied to revenue.
Creative + LPs
Ad copy, statics, and landing pages built around offer–angle–audience fit.
Launch & learn
Phased rollout, daily monitoring, and ruthless killing of what isn't working.
Scale what wins
Weekly optimization, creative refresh, and incremental scale once unit economics hold.
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What you stand to gain.
Full-stack channel mix
Google, Meta, LinkedIn, TikTok, YouTube and programmatic — I pick the channel, not the other way around.
Pipeline-aware targeting
I tie audiences, bids, and creative to SQLs and revenue, not clicks.
Profitable ROAS at scale
Tight feedback loops between creative, landing pages, and bidding so the account compounds.
//.outcomes
Paid programs paired with the organic + content underneath
The best paid accounts we've run never carried the funnel alone — they were amplified by SEO, content, and lifecycle compounding behind them.
$1M MRR generated for Trio Developers via paid + SEO working together
13% CPA reduction for ICUC.Social by tying paid creative to organic content themes
+35% conversion lift / +50% demo requests for Clubspeed across paid + organic landing pages
Paid budget reallocated as content and SEO compound, so blended CAC keeps dropping
You keep the accounts. One senior team across paid, organic, and content — no agency middleman.
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Common Inquiries
Ready to Move the Needle?
Response within 24 hours.